The Science

Saffron is food, and HONEYMIND brings food back to table, where it belongs.

High grade raw saffron contains Crocin/Crocetin, Safranal, Picocrocin, the widely researched key components to nourish these hormones for maintaining balanced emotional wellbeing.

The market is filled with commercial saffron powder, mixed with hard-to-pronounce fillers carried in various gelatine and gummy shapes.

The genius of HONEYMINDTM is creating an innovative functional food by hydro-infusion of meaningful amount of one superfood (saffron, ISO 3632 category I, internationally recognised as purest saffron) within the matrix of another superfood (unprocessed honey). A low and slow process to preseve all nutracutical and natural anzymes.

The science of HONEYMINDTM is in delivering mood and emotional wellbeing by only two natural ingredients: Honey and Saffron, to be enjoyed in its most natural way.


 

High grade raw saffron contains Crocin/Crocetin, Safranal, Picocrocin, the key components to nourish these hormones for maintaining balanced emotional wellbeing.

Human body produce essential hormones that effect our overall daily emotional wellbeing:
— Hormones to concentrate and drive feelings of motivation and reward, where with their decreased level we feel less motivated, unable to focus and may take less pleasure in activities we normally enjoy.
— Hormones to regulate appetite, mood, anxiety and sleep, where their decreased levels have been linked to low mood.
 
High grade raw saffron contains Crocin/Crocetin, Safranal, Picocrocin, the key components to nourish these hormones for maintaining balanced emotional wellbeing.


 

Low humidity of unfilteres and unprocessed raw honey in HONEYMIND, combined with its balanced acidity provides a naturally stable food matrix to deliver saffron.

Saffron powder, widely available in commercial packages, is subject to mishandlings due the long-term storage in warehouses, harsh conditions in shipping containers, and unsafe humidity and temperature and light zones in store displaying products in stores in .

Studies found that 68% of stores kept heat-sensitive products in unsafe zones.

Consumers’ habit of buying in bulk adds even further to the existing problems of delivering promised nutrition to customers. 

Unlike industry’s mass-produced commercial products stored in warehouses, HONEYMIND is crafted in small batches of honey from selected bee farms in New Jersey, New York, and Pennsylvania with long history of honey farms (correct it).


 

The whole is greater than the sum of its parts. 

The synergistic effect is referred to a mechanism within a natural product where the work of all its compounds produces greater health benefits than the sum of its single compounds.

Honey and saffron have synergetic mechanism that is best available in their pure and natural forms, where their compound structures remain closer to their natural chemical complex. (link to a post where it is explained)

Synergic effect explains honey’s broad-spectrum natural health effects, including antioxidant, anti-inflammatory, antimicrobial activities: while its glucose oxidase produces hydrogen peroxide (an antimicrobial agent), catalase regulates its levels to prevent self-damage, and simultaneously, methylglyoxal (MGO), defensin-1, and polyphenols contribute to antimicrobial effects, creating a multi-target defence system. 

Honey compounds are largely removed or destroyed when commercially processed, filtered, or heated, diminishing its synergistic effect.(link)


 

Raw saffron has three major components; Safranal, Picrocrocin, Crocin/Crocetin. While each of the three components has distinct effect on mood support, the robust balance of emotional wellbeing is the result of their multi-targeted synergistic orchestration. 

Saffron compounds can degrade with prolonged exposure to light, heat, or improper storage in mass produced commercial handlings. Once degraded, they no longer interact with the remaining compounds in the same beneficial way.(link)